Evaluation Q4

Evaluation

How does your media product represent particular social groups?

There are many ways in which my media product represents particular social groups, for example the mode of address helps determine the type of audience you have. As an encoder I have tried to create a magazine that specifically appeals to the target audience in which I have chosen through the perfect reader. Also the content can influence the audience, for example if I added an image of a car to anchor text it would not appeal to my target audience. Because of this I have added images which would appeal, such as images of bands and other famous musicians. These images relate to the content of the magazine which would relate most to my target audience.   

The social stratification groups are the major ones such as sex, gender, ethnicity and lifestyle. Whereas social groups are for example working class teenage boys. The social groups for my magazine are lower middle class this would be C1 –E in the social stratification. Also it is aimed at young British music lovers.  While created my media product I kept my target audience in mind the whole time.